Kentucky-based artist Jeremy Booth boldly captures the essence of the Wild West with daring minimalism in his art. Focused primarily on iconic cowboys and Western landscapes, his work embodies the spirit of resilience and adventure inherent in the Wild West. His bold and minimal style captures the West in a cinematic, colorful, and surprising manner.
"Good Morning Cowboy", 2023
The global fascination with the American West has long been explored aptly in the art of every medium. The mythology continues to evolve as it is revisited and reformed by the pervasive shifting cultural landscapes and artistic movements of the day. In SWEAT & BLOOD, Jeremy paints his authentic vision based on his in situ photographic studies at working ranches and cattle drives. We are brought to witness an innovative perspective on this storied frontier—one that distills the West's tangible grit and wondrous grandeur. The strikingly minimal compositions are charged with theatrical drama and contemporary cool. However, the story isn’t told without a hint of romanticism.
Jeremy Booth, "Havin' A Smoke", 2024, "Daring", 2024, "Devotion", 2024
Booth, known for his signature "Western pop" aesthetic, brings a crisp, graphic sensibility to the iconography of the West: cowboys silhouetted against vast horizons, wide-brimmed hats casting impenetrable shadows, and the interplay of light and form in an endless expanse in places like Wyoming, Colorado and Utah. His work draws from both mid-century illustration and digital design, balancing nostalgia with modernity in a way that feels at once timeless and new.
Jeremy Booth, "Havin' A Smoke", 2024, detail view
The figures in Booth’s paintings stand as stoic archetypes, as our current icons of a simpler life, exuding a quiet intensity that speaks to the enduring tales of places that remain wild. His bold, flattened color fields and sharply defined shapes eschew realism in favor of something more distilled—truly cinematic. These works evoke the visceral aesthetics of films and television, pulp novel covers, and embrace the stark precision of digital art. In doing so, Booth bridges mediums with past and present. We are beckoned to consider how the West is conjured, imagined, and perpetually reinterpreted through the lens of modern visual culture. Most recently, the Western zeitgeist was revisited by Pharrell Williams, leading Louis Vuitton to embrace it at the couture level in fashion.
Guest with Jeremy Booth's "Cattle Run", 2024
The work reminds us that the West is not just a place—it is an idea, a symbol, a story that continues to unfold in a vivid, arresting way.
Ronnie K. Pirovino
Chief Curator, ATRBUTE
